Mandrila Biswas

Senior Consultant

Led end-to-end UX strategy and product operations for digital services and internal tools.

• Delivered large-scale service products across public domains (health, energy, fin-tech), achieving 100% client satisfaction; Co-created AI-driven legal tech product for efficient contract reviews, reducing processing time by 40%

• Defined multi-region product roadmaps across 15+ countries aligning with regional compliance and ops priorities

• Defined OKRs and tracked product usage success metrics - increase in monthly users, net promoter score and feature demands, leading to iterative feature refinement and increased stakeholder buy-in for new features

• Partnered with engineering and delivery teams to iteratively release user-validated features based on roadmap 

• Mentored talent and promoted thought leadership through talks and blogs with high industry engagement

• Conducted technical interviews bringing in talents with 100% appraised experience

Jury

​External expert.

• Evaluate graduation and semester-end projects of students in the Strategic Design Management discipline of National Institute of Design

Lead Designer

Led design and go-to-market strategy for AI-powered mobile features. ​

• Defined long-term product vision for mobile AI features, securing buy-in from global planning teams

• Built AI-based mobile features, reducing user friction and improving adoption across subsequent device releases

• Created KPI-aligned product briefs with design and engineering partners leading to clear delivery roadmaps 

• Formed and led a team of ideators to create a patented generative AI solution improving the innovation landscape

• Mentored teams to customise design process that helped prototype and present ideas

Business Strategist

Crafted organisation vision to make the Idea Incubation Lab more efficient and productive.

• Mapped and interviewed key stakeholders, created user journeys, analysed pain points at key touch points leading to opportunities for innovation

• Applied cognitive neuroscience to design a creative culture that fosters innovation

• Involved in hiring talents actively for the UX team leading to a vibrant design community

• Reviewed and recommended books voluntarily that were incorporated in the library

Strategy Consultant

Documented usability heuristics report of e-commerce platform.

• Conducted UX audits and created usability reports that identified key feature improvements for user groups 

• Set up a process to capture user feedback that formed a sustainable improvement cycle

Founder

Developed brand and product line.

• Scaled an e-commerce brand by identifying emerging consumer needs and rapidly iterating on digital product lines

• Applied lean startup methods and data-backed product testing, growing sales by 200% within a year

Senior Executive - Design

Developed brand and product line.

• Conducted seasonal trend analysis and created product catalogs that set inventory style direction for store managers

• Directed and presented brand communication strategies to marketing agencies leading to targeted advertisement

Designer

Managed export delivery.

• Managed womenswear hi-fashion exports clients like Versace, Givenchy, Blumarine, Dolce & Gabbana etc.

• Managed innovation portfolio by prototyping samples leading to above 95% of the proposal converted to purchase order

Senior Executive - Design

Product line development.

• Conducted seasonal trend analysis and created product catalogs that set inventory style direction for store managers

• Directed and presented brand communication strategies to marketing agencies leading to targeted advertisement