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Mandrila Biswas

I believe that one brilliant idea can change the course of evolution. My career objective is to focus on design thinking and implement it as a tool for innovative ideas. Innovate everyday.

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as a tool for innovative ideas.

Innovate everyday.

Key contributions across various domains and industries ~ 13 years.

Thoughtworks
APR 2021 – Present
(2 years 4 months)
Senior Consultant

Business Architect for Global Experience Strategy. 

• Created global programme roadmap by deep understanding of regional needs

• Created UX deliverables to take on-ground national health programmes to virtual

• Designed reward-based solutions for in uencing an active lifestyle among citizen

• Articulate design values e ectively to client to in uence stakeholders’ decisions

• Engaging in Thought Leadership activities - Talks and Blogs

• Leading design teams, envisioning the future roadmap and executing

• Conducted technical interviews to bring in talents for the UX team

Samsung
MAR 2016 – JAN 2020
(3 years 10 months)
Lead Experience Designer

Led UX strategy for mid-tier mobile phone segment.    

• Proposed long term vision and product plan to the global product planning team • Derived key insights to form better product/services value • Delivered solutions for flagship devices in the domain of voice and device intelligence partnering with UI designers, developers and product managers • Formed and led a team for an intrapreneural concept that was patented • Reviewed and mentored teams for design process and prototyping use cases • Volunteered as a cultural champion in order to bring about policy changes in the organization for gender equality & inclusion, employee benefits & rewards, change management that were implemented by the organisation.

Honeywell
APR 2015 – OCT 2015
(7 months)
Business Strategist

Crafted organisation vision to make the Idea Incubation Lab more efficient and productive.

• Conducted trend research on the technology theme of IoT • Stakeholder mapping, interviewing key stakeholders, user journey mapping, pain points analysis at key touchpoints and finding opportunities • Applied cognitive neuroscience to design a creative culture that fosters innovation • Convert discovered opportunities to actionable plans • Actively involved in hiring talents for the UX team • Voluntarily reviewed and recommended books that were incorporated in the library

Pixfirst
MAY 2014 – JUN 2014
(2 months)
Strategy Consultant

Documented usability heuristics report of e-commerce platform.

The e-commerce platform was for professional photographers. This helped identify key features to improve. Also involved in setting up a process to capture and document user feedback.

Neo Pundit
NOV 2011 – JUN 2013
(1 year 6 months)
Founder

Brand and Product Development.

Design, Product development and marketing of a range of Graphic Totes, Cushion Covers and Wall Art. Set up virtual stores on 3rd party e-commerce sites. Took part in local business gatherings and flea markets. 

Landmark Group
NOV 2009 – NOV 2011
(2 years)
Senior Executive - Design

Brand development.

Developed menswear lines Fame Forever and Smiley comprising trend research, trend adaptation of brand, setting seasonal style directions, sourcing, negotiating with vendors, fit & style approvals, working with buying team, marketing team and pan-India store heads.

A.P. Fashions
MAY 2009 – OCT 2009
(6 months)
Designer

Export delivery management.

Managed womenswear hi-fashion exports labels like Versace, Givenchy, Blumarine, Dolce & Gabbana etc.

Future Group
MAY 2008 – MAY 2009
(1 year)
Senior Executive - Design

Product line development.

Design development for casual womenswear brands Honey, Dreamz..., Speedo and Lee Cooper. This involved trend research, trend adaptation, docket development, communicating styles to vendors and sourcing.

Education

Master of Design
MAY 2013 – OCT 2016
(2 years 6 months)
Strategic Design Management

National Institute of Design

Bachelor of Design
MAY 2004 – JUN 2008
(4 years)
Fashion Design

National Institute of Fashion Technology

Certifications

Service Design
JUN 2021 - JUL 2021
Designing for Experience Over Time

Jon Kolko on Udemy

Design Strategy and Delivery
JUL 2020
Bridging the Gap between Strategy Design and Delivery

Brightline Project Management Institute

Teacher of Yoga
DEC 2019
RYS 200

Sivananda Ashram

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