NSC Challenge Progress
Motivating user groups to continue with their active lifestyle and earn rewards.
National Steps Challenge rewards Singaporeans for staying active daily. Citizen, permanent residents and foreigners with valid FIN can simply clock steps and
Moderate to Vigorous Activity (MVPA) minutes to earn instant rewards every day, all year round.
The Healthy365 government application enables users to sync their activities through trackers and earn Healthpoints that can be redeemed and used for healthy purchases. The goal being to reinforce healthy habits with healthy rewards and aiding users to initiate an active lifestyle and be consistent within their comfort zone.
The key UI flow
Design based on different types of usage analytics:
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Active during initial days of challenge but consistency gradually drops
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Inactive for a long period
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Consistent, but not reaching any milestone
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Consistently earning Healthpoints through active lifestyle
Adding stronger incentives to get started with habit formation.
'Bonus Healthpoints Earned' card to disappear the following day.
For a holistic product meant to be used by the public, the user group and needs are varied. This often requires various formats of data to be provided for the geeks, reward-seekers, and trendsetters. This was made possible by different user flows with the governing goal of motivating users to pursue an active and healthy lifestyle.