top of page

Search on Map

Managing product innovation based on user feedback and data analysis.

Client

Health Promotion Board

Year

2022-23

Category

Digital Transformation

Type of Work

Digi transformation

Feature discovery

Innovation strategy

Communication

One of the goals of the Health Promotion Board is to encourage consistent participation in national programs that help people to inculcate a healthy living intrinsically. 

​

The country of Singapore is recognised as a Blue Zone 2.0 where the government has devised strategic policies and programs that deliberately changed the busy modern eco-system to one that support longevity and quality of life.

The goal of this product innovation was to remove blockers pertaining to program discoverability. Filters was identified as the enabling feature based on usability test. 

​

The nuances of a smooth filtering experience was achieved with an intuitive map view of upcoming events. This helped people plan their activities ahead and in coordination with group members.

Most awaited feature:

Finding events list on a map

1. Usability Test

Key findings indicate that people wanted to filter events by:

  • Age group

  • Slot availability

  • Virtual / In-person modes

  • Event location

Filter options to narrow down relevant event list was added next to the Search Bar.

​

The prototype demonstrates filtering of in-person events.

Event Listing.png

Older UI without Filter feature

2. Usage analysis

An analysis of the search term category in the search bar indicated that users search mostly by:

  1. Location name

  2. Activity name​

 

The Search Bar hint text was modified based on this finding.​​

Singapore spans about 15 km. People planned activities in groups around trails and sightseeing spots.

Improved Search Capability

Filter search result by

Activity name

Filter search result by

Location name

Filter search result by

Postal code

Secondary Research on popular apps

3. Secondary Research

A study on the interaction design of popular application showed how people search for places, food and stay, by location. A reference of Spotify was also noted to study interaction of overlay drawer component at the page bottom.

Create Programme_S&F Tags.png

Search and Filter Tagging on the admin portal

To ensure quick turnaround of feature optimisation based on searched categories, a backend mechanism was devised to allow refinement of filter options based on data analysis.

 

Business users could now customise the filters for each program by manually making incremental updates or uploading a file in a specific format. This would show up in the user interface on the H365 application.

BAP_Tagging_Search and Filter.png

Shipped Product.

​

The shipped feature was modified to show location detail card by default instead of prioritised events for a location. 

​

This ensured high performance due to faster loading and minimising backend calculations at page launch.

​

The event list would show up in chronological order on clicking the 'View events at location' button for each location.

bottom of page